Unless you qualify him at $18+ million for 2019 - and hope to get a draft pick for another team to offer him a long term deal at $15M+ a year for 6 or 7 years, he was walking away from the Jays - or taking $18+ million from the Jays to play on a rebuilding team.
Any contract he gets this winter will likely be short term and heavily incentive laden. No one is going to be offering him $50M let alone $100M for a player who has been injured for the better part of the last two years and turning 33 next season.
In continuing the rebuild, I'd be surprised to see Pillar and Stroman remain on the club come Spring Training - by the time the Jays can take a run at Boston and the Yankees, they'll hit their best before dates - both free agency and age wise. Martin has one year left on his deal and will be traded only if the Jays eat at least 50% of his salary. Tulowitzki is a sunk cost at nearly $40M still owing to him - unlikely to play again with his bad heels. Under a publicly traded company, the Jays will never spend to the level of the Yankees or the Red Sox - especially since Uncle Ted is gone as well as Beeston in retirement. So the only way the Jays will ever compete again is draft and develop - especially since the Jays haven't been a free agent destination for 20 years.
Outside of that, Rogers is more than happy with a team that will provide entertaining programming for Sportsnet that may have the potential to make a surprise run into the playoffs but to expect the Jays to achieve Death Star status like the Yankees or the Red Sox, it's just not going to happen.