Very true. Also, the 'cult following' that just naturaly will stem off something popular like this pulls the train up the hill that much further too, so to speak.
I wonder how many collectors (whether keeping or holding to eventually sell) say to themselves: "That new 2020 card this week isn't my thing and doesn't look great, but I'm going to buy it this week anyway to keep my ongoing complete set going". Probably a lot.