Because they sure do love themselves. From an insert of the one of a kind pull:
"Scott contacted Beckett Media LP, publisher of Beckett Baseball, the leading information source on baseball cards. Scott inquired about facilitating the sale of the card as well as publicizing this “pull” through their industry leading website www.beckett.com."
"Scott contacted Beckett Media LP, publisher of Beckett Baseball, the leading information source on baseball cards. Scott inquired about facilitating the sale of the card as well as publicizing this “pull” through their industry leading website www.beckett.com."