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The majority of the cards he produces are just put on his website. The collector directly buys the specific card they want directly from Dr. Price. He has done a few traditional boxed products, but his main business model with the company is selling individual cards directly to collectors. Just check out his website and you'll see exactly what I mean. You can look through tons of cards he has made and place your order through his site. He then mails you the cards you ordered.
