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My point was more about any company should not be shocked or surprised if they know cards weren't returned and then end up on the secondary market. Perhaps better steps can be taken to ensure cards get signed and returned at the same time. I thought companies used to have people responsible for this. Now it seems they just mail them to the athlete and include what gets returned on time and the rest become redemptions. How eagerly are the cards pursued that don't get returned on time? Or in this case, returned at all? Just taking a different approach since it wasn't made clear as to when or where the cards went missing. Do we know that they were ever received by the athlete? I would think some sort of tracking must be involved in the delivery of cards to athletes.