my co-worker (she's russian) translated the title of the show to roughly "you won't believe this"...seems like a russian gameshow or something in the same vein as SNL.
He has 20,000 rubes in his account. "I have No Money"
ha ha.
It's kinda refreshing to see a big star not take himself too seriously and have a funny bone. Unlike many of the milk and cookies kind of cookie cutter good guys in hockey.