This is the next step.
Topps is doing it with "Topps NOW!" and Panini is doing it. Brian Price is doing it with his President's Choice cards.
Topps has availability limits where a certain card may only be available for 24 hours and then THAT'S IT. Whatever is ordered is printed and then the numbers are released. The cool thing about that is that even the least desirable cards within that 24 hour window will be extremely limited because not too many people ordered it.
If there is going to be any type of shift in how the hobby works, it'll be direct ordering. I'd love to see it as I'm sick of the bull**** games by distributors. I'd even like to see it set up where UD allowed the LCS to order exclusive cards for them to sell to their customers (sort of like Topps' old "Home Team Advantage" program).
