I agree, the NHL has the $ to promote the women's game much better, and should do so. Especially on the women's side since it doesn't affect NHL teams, they should maybe get involved in supporting the women's team for the Olympics, but I think we are already seeing the NHL try to back away from the Olympics due to pressure from the owners which really equates to $ and nationalism. The problem is, they can't do it just for Team USA, they would have to do it for every women's team to be fair and then you start crossing all kinds of lines and red tape with Hockey Canada, Russia, Sweden, Finland, etc. From a business standpoint I can see both sides for the NHL, while many will view it as a wonderful thing if they helped the womens game, you will always have those who are opposed as the NHL is unfortunately seen by many as a "mens only" league.
USA Hockey is a "good ol boys" club, always has been. They only do what is in their best interest, even if their view of "best interest" is extremely warped in too many ways to count. I held a position in our local hockey community and had to deal with USA Hockey on a regular basis. Honestly, I'd rather call and deal with the IRS then deal with USA Hockey again.