NEW YORK (AP) -- NASCAR CEO Brian France doesn't like fans flying Confederate flags at races as he tries to make auto racing more appealing to minorities and women.
"It's not a flag that I look at with anything favorable. That's for sure,'' he said in an interview with CBS' 60 Minutes to be aired Sunday. "I can't tell people what flag to fly. I can tell you the flag we get behind: It's the American flag.''
France is trying to broaden auto racing's appeal with minorities in places like Los Angeles, where France moved the important Labor Day NASCAR event last year, and New York, soon to have a track.
"[Reaching out to minorities] is something I work on every day. I work on it personally,'' France said.
Among those efforts France counts running a NASCAR event in Mexico and establishing a training program for female and minority drivers. And he doesn't believe the racial stereotypes associated with the Confederate flag will affect NASCAR.
"I think it's a fading image,'' France said.
