jetsman
Verified Trader
Pro Set kicked it all off in 1990-91 with the POM cards, first of which was issued in December (Nov POM was Pete Peters). Prior to that, the first cross into the non-traditional market was done by Parkhurst in the mid-50s when they teamed with Quaker Oats.Pro Set marketing to the non traditional hockey card markets was an innovative move made somewhat out of necessity since the serious card market moved away from their product after the debacle of 1990-91.
It should also be noted that UD began their arena and other sheets in 1990-91. Score, for their part, tried a unique marketing approach to kids, with their 100 Superstars set, which was included with a book paralleling the same players. I believe the book was made available through Scholastic and other streams, as had their baseball cards previously. Topps/OPC once again missed the boat.
91-92 saw a further explosion of this. Aside from the aforementioned Pro Set cards, Score did a set with Kellogg's and had cards produced with Eric Lindros's book and UD ushered in perhaps the most anticipated set year-in and year-out - McDonald's. Topps and OPC again did nothing, save for the multi-sport Charter Member and Members Only sets.
Starting in 1984 Topps produced a Tiffany or Glossy version of their regular BB set. Granted it was a limited boxed set but it was effectively a parallel. The method of delivery to the end user was different.Boxed set as opposed to pack inserts that had to be collected. Selling for app. eight times the regular issue but produced on white cardboard with a glossy finish.
Parkhurst was emerald stamped on the same type of cardboard which reduces expenses.
I wouldn't call it a parallel, the same way I wouldn't call Pinnacle Premium Stock a parallel set, nor would I call the UD Gold Reserve product a parallel. While a parallel follows the same numbering schemata of a base or shell set, it is inserted in packs, giving collectors the opportunity to get both the standard and special card at the same time (ie has parallel distribution). I'd look at that set and others as premium sets.
My company recognized the history of hockey with three issues of the Hockey Hall of Fame Collection during the eighties AND we actual did all the members at the given time as opposed to a hand full like Pro Set did. Prior to the Cartophilium issues the 1960-61 Topps and 1955-56 Parkhurst recognized hockey history to a greater extent.
It's worth noting that there were several other sets that recognized hockey's history, including 90-91 Score and the fully reprinted C55 set.