I think there are a few sides to this one. The print run appears like it may be reduced. If Upper Deck sticks by the announcements of a 30% cut in production, then that suggests reduced supply for singles initially, which would also raise prices for singles, all else being equal.
The economy being in the crapper however, suggests less breakage, which could drive wax prices down, although initial sales of singles could also be driven higher, or at least stay the same this way.
A few big breakers (Mark, Lee & Fawad), who in past years have combined for hundreds of tins each year, have sworn off this year's stuff. While this is probably less of a factor than the other noted items, with a smaller print run, their absence may actually be felt to a small extent in wax prices.
A defense heavy rookie crop, with no rookie having the hobby love of a Crosby, Ovechkin, or even Carey Price this year, could also lead to unopened wax.
Basically, I think UD had to cut production, in order to maintain any kind of appeal at all to open this wax. The question is, how many people will actually open it, and how much. If no one opens it, then early breakers will benefit from higher singles prices on the secondary market. If the "30% cut" rumours draw people in, then it may go the other way.
Either way, I don't see myself breaking any of this. Then again, I'm not much of a wax breaker anyways.