Gregg, I have a great deal of respect for you always being on here and doing your best to answer any questions and having many conversations with the goal of improving your products. While I have not opened any Leaf hockey products, I do not open any wax, so don't take that as a slight. I have over the years opened hundreds of BAP/ITG wax boxes. Even their brands of BAP Memorabilia, BAP Signature Series, Between The Pipes, etc.. all had "unique" styles and feels that set each apart in a way.
Obviously as you stated above, all of your products have specific details, but my point was more towards the overall design and look of the brands. I guess I am just seeing the same types of quad jerseys and patches, single vintage memorabilia sets, and similar looking multi-autos in a lot of these brands to name a few.
Even Upper Deck has specific "hits" found only in certain products..... Future Watch Autos in SP Authentic, Supreme Patches in SPGU, Game Jerseys in UD1 & 2. What I am seeing from you guys are similar "hits" throughout all brands. I think spreading some of these things out and having certain types found ONLY in one of the brands might help differentiate and allow the brands to build specific followings.
Obviously Stickwork, Lumber Kings, & Masked Men already have that going for them.... but then the overall design is where you really can allow those brands to stand out!
PS... I am very excited for Masked Men!! Likely will be my first Leaf breaks!