It's official now. This article is in today's Trade Fax by Sports Collector's Digest.
FLEER FIRES CARD STAFF, LOOKS FOR FINANCIAL OPTIONS
Fleer Trading Cards dismissed its trading card employees Friday, leaving several employees to run the die-cast division and CFO Chris Tobia to look to sell the company in the coming weeks.
The company has been dealing with financial shortfalls for several months and last week cancelled plans to attend this weekend's NFL Players Rookie Premiere photo shoot in Los Angeles. Sources told Trade Fax the company had meetings with some of its licensors last week to discuss their financial straits. In addition, sources say one of the company's printers refused to release several upcoming products because of unpaid bills.
Current owner Roger Grass and his father, Alex, purchased the company from Marvel Entertainment in 1999. Marvel had purchased Fleer in 1992 and SkyBox in 1995, merging the two companies into Fleer/SkyBox.
Fleer was shopped around last year and existing card companies had submitted offers to purchase the manufacturer. Grass opted not to sell and the company invested money in product upgrades and promotional initiatives. Those companies are now left to assess if they would still be interested in purchasing any of Fleer's brand names, including its Fleer Collectibles line of die-cast vehicles that Fleer execs have said has been a profitable line for the company.
Also to be decided is whether licensors will look to replace Fleer's brands, particularly in basketball, where Fleer is the league's longest continuous licensee. The NBA would have only two active licensees.
Fleer is the industry's second-oldest trading card manufacturer, with sports-card roots dating back to the 1950s. It ha been a continuous licensee of baseball since 1981, football since 1990 and basketball since 1986-87 and was recently a WWE licensee. The company also produced hockey and racing cards within the past decade as well as entertainment cards and a collectible card game.
The news reached dealers over the weekend, and they responded with justifiable concerns regarding preorder payments and redemption cards. Within the industry leaders, even those awaiting an overall reduction in brand quantities were hit hard by the news. As one distributor told Trade Fax, "Yes, we've been struggling with a glut in the marketplace, but these were my friends."