TheGriceBoys
King of Kings, Verified Trader,
From the lack of anything innovative beyond ePack, I'd imagine this was the case. Still, UD has a stable of exclusive "spokespersons" that they do very little with. I'd have to imagine that with what they have at their fingertips and what they've accomplished, there must be something disabling their ability to do more.
Topps coming back would be great, but so would me winning the lottery. The reality of it is that UD (unless the NHL hates money, too) needs to think like Topps does and bring some spark to hockey cards. Cards made out of wood can only bring so much excitement.
I think the fact of the matter is one of two things need to happen. One, UD actually makes a legitimate effort to improve the quality of their products, or two, another company (better yet, companies) needs to be licensed. The hockey card scene is just being watered down and lowered in quality with each and every release from UD. Does UD have the potential to turn things around? Yes, absolutely. Will they without external pressure? Definitely not.
So let's just say it about WHY UD isn't doing more. I've inferred, suggested, hinted, etc. You can only lead the dog to water, but I can't do it anymore blatantly than this:
UD has financial woes. Glad we have that out of the way. LOL
When you have a business, you need to make money to maintain said business, including paying your overhead, your employees etc. When people complain UD isn't innovative or progressive enough I agree. I also understand they need to take care of their employees and remain a viable business or they have to close. So you guys are gonna have to take what they're giving you and keep dreaming they will ever do what Topps is doing, or be on a level with them. Sorry.
This story is a microcosm and may help you guys understand where they are at. I have a friend who saw a great UDA piece at one their booths at a show. He had some side banter with an employee. He inquired about purchasing quantity of the item. He was told they were basically made to order and couldn't do it right then. They needed the funds up front, would secure the signatures of the athlete depicted during a forthcoming signing, and make/deliver the item. See where we are going here? Same with cards, one product essentially can fund the next. And on and on we go...............
As far as another licensee pushing them? Oh yeah it would, we would all win, and the hockey card market would be better for it. But seems the NHL and PA like comfortable, kind of like why the National remains in ****ty venues and/or cities. Someone said to me the National doesn't move because it requires zero planning, they know Cleveland and Chicago, know the ins and outs, repeat, recycle, repeat. Complacency will eventually be to your detriment.
But I digress. I don't see anyone else coming in for the time being. My best hope/scenario, is UD is bought by Topps, who keeps the UD brand and morphs their own products like C55, Heritage, Bowman Chrome, Finest, etc, etc to some of UD's existing lineup. Worst case scenario, UD goes under finally and Topps or someone can buy them up and hopefully not have to take on the huge hit of a financial bailout.