Measure a C and measure a card. I'd bet that's why
Indeed... for example, hope Chillychow doesn't mind me borrowing from his amazing thread over in the Show n Tell section (go check it out if you haven't seen it, definitely drool-inducing!)...
There's just no way that "A" fits nicely on a single card, putting together the complete print run of 2 is really neat.
I can definitely see both sides... I love nameplates when you can read them, this effort by ITG was solid:
You basically have no room for any picture though, even with scrunched up text and very thin margins, ITG still had to crop the letters a bit and just barely squeezed them in.
Compare the above to UD's horrid attempts in their By The Letter cards... (and putting aside the fact that they couldn't be bothered to adjust the cardboard to not have extra scraps around the letter I's, or put an I in upside down, or used letters from two different jerseys on the second nameplate)... the cropping is just atrocious, the "S" is barely recognizable, both "E"'s are hacked so that it looks either like a right-side up or upside down "F", the "D" looks more like a "U"... only really the I's and N's work (ignoring the utter butchering of the execution on the I's though)...
Panini did marginally better in Prime...
Of course even when they do split things across two cards it's possible to do a sloppy job of it... Panini could have done a much better job of straightening the swatches here, and it's rather annoying having a gob of empty cardboard on the top right, would've been much nicer if they'd either kept presumably the shoulder seam in, or properly adjusted the cutout to frame the material better.
For me, I'll take anything for my PC - letters on single cards or split across two cards, but I just wish the manufacturers would take the care to do it right. Clearly ITG was able to for example crop the "I" in Sedin by adjusting the cutout narrower than all the other cards, I'm hoping in the final release of Prime that's about to release that their game-worn letter cards are properly done.