McDavid in LA (especially with a CUP) would expand the market in ways that only Gretzky did when the trade happened. Winning a CUP in Edmonton would make him god to the Canadian market and no doubt would increase his card prices...winning in a place like like LA would put him on a global level. I lived in Ventura, CA back in the 2000s, and made plenty of trips to LA. Say what you want about SoCal, but they love their superstar athletes and L.A. is the global mecca of entertainment stardom. In order for the market to truly take off, you need that global mega-star that not only sells for crazy levels on his/her own, but also lifts all the other boats as his own tide rises.