katoy2j
Verified Trader
Pretty hard to compare Upper Deck to Apple, a global multi-billion dollar company that manufactures one of the most important devices in every single person's life right now...
I would say it's a very fair comparison. Upper Deck has a monopoly over the production of the hockey card market so they have control. There is no competition. Apple at least has competition in the space which Upper Deck does not but in the North American market is the dominant player.
It would be very easy for Upper Deck to prevent distributors from putting the screws to hobby shops. There are only a handful of distributors to monitor. In fact it makes sense to because it damages their brand. They don't make any extra money when the distributor raises the prices so putting a maximum profit such as they can charge up to 15% above cost on preorders and 30% above cost on after pre order purchases to hobby shops solves the issue very easily. Why don't they do it? Because they don't care about the shops or the collectors. If the price goes up to insane amounts then it just drives more sales to e-pack.
They allow distributors to do what they do. They have the control to stop it. The fact that they don't makes them just as responsible, if not more.