No offence, but this question always bothers me. I know you are just looking for input but when you are spending YOUR time, YOUR money, to collect I really think YOU should make the decisions... watch hockey and find someone you like. Someone you start to gravitate towards. Someone who, as corny as this sounds, finds a place in your heart and you root for.
Who cares about monetary value. Who cares about what others might perceive or anything.
That's what I started doing. Lecavalier has always been my favourite player but I noticed recently I gravitated a lot towards John Tavares (I was hoping the Leafs would tank and draft him so I followed him closely) and Phil Kessel. I don't care how they 'fit' in my PC... or what others think, or what value they hold (Tavares quite a bit, Kessel not so much).
Anyways, all I'd say is chose a player you notice you root for. Then research said player a little and make a decision. Don't let someone else tell you how to spend your time and money
(also, don't rush. You don't have to start someone new tomorrow... if someone grabs your attention this season, or even next, go for it then! You will be much happier in the long run you picked somone you actually like!)