I agree.
I don't want to get too deep into this on a hockey card forum, but I just feel like you just know some people will not like the idea of barbies being sold, in a coffee shop, representing a prodominant male-dominated sport. It will, unfortunately, rub some people the wrong way. I've heard some questionable comments about this Tim Hortons initiative already, so once it's officially released, more negative comments will arise from some people I'm sure.
I think it's a great idea that will no doubt inspire others to play the game that they love. I'm sure it will make great gift ideas, too!
But yeah, if people don't like it - then simply don't buy it.