I see this as very good news for the hobby but from many more aspects than just my own. It is unfortunate that ITG and Dr. Price were not given a fair shot at getting in on this but there appears to be something the NHL/NHLPA has against them that will prevent a license being granted in the immediate future. Hopefully ITG continues to produce the same kind of products that they have since the exclusive took place and also continue to expand their customer base with the dedication they show to the hobby and the collectors.
That being said, I think may just be the breath of fresh air the hobby has needed for the past several years. I get that some people don't like the designs thats Panini will offer (based on what they have released in football and basketball) but judging by what I have seen at shows, card shops, etc..., I think for every one person that doesn't like the designs Panini offers, there will be someone that loves it. Just looking at the scans that brado posted of some items that Panini has released, I personally feel those are more innovative and better looking than 90% of the stuff UD has put out since they were granted the exclusive. I also know from dabbling slightly in those sports that they have offered some knockout non-memorabilia inserts that were appealing and had decent return when sold on the secondary market.
I have also seen the argument on here about "Oh boy August will have Victory and Score".... Yeah, all you had before was just Victory so this can't be THAT bad can it? I remember when I first started buying cards around 95-96ish seeing several low end brands that I could afford was great. So if you have VIctory, MVP, (assuming Panini would release these) Score, & Rookie Stars, you could catch the interest of kids and people on a lower budget much easier with a decent amount of choices. Also consider what else you could gain here.... when is the last time UD had a hockey blister pack that contained say 10 cards of the top 10 Rookies that year like they has been done with Score and a few others in the other sports? Another sale you might gain that you might not have had otherwise...
As for the comparisons, yes ITG does off the best when it comes to its memorabilia selection and dedication, but as for other categories I've seen argued here, its pretty much on par with everyone else. Sticker Autos? H&P, BTP, & Ultimate... they've all got em. Obviously most of UD's products has tons of stickers as well. Redemptions? Yes ITG doesn't have any redemptions but and UD's systems sucks, but from what I hear and have seen, Panini's isn't too shabby so that will be nice. Card design? UD has made some strides here(Clearcut, Shadowboxes, Property Of, etc.) and ITG has had a few (Super Pad, Glove, Complete package) but realistically most designs by both companies are recycled yearly and are a bit stagnant... Again, looking at the FB & BB cards above, that adds something new and off the beaten path we currently have.
Now, I haven't spent a dime on packs since this past December(my own personal reasons and uncertainty of UD's legitimacy), but options like this might lure me back into breaking packs. I think if Panini is allowed to get into the mix and prove their worth, then they can be criticized and we can lay down all the "I told you so's" we want. Until then I think they should at least get a chance before being thrown out the window as trash and no-good products. I may be in the minority with some of my opinions here but I honestly think this could be helpful for the hobby as a whole.
I guess its hard to see all the belly-aching I've seen and heard about not having options and something different and once it finally comes along there is even more complaining because it didn't go exactly the way we feel it should have gone... I can see all this being forgotten very quickly if Panini steps up and succeeds. If not then I can see some of the arguments here being valid. Time will only tell...
Adam