Creativity: I already see the same rehashed rubbish in the photos as far as creativity, Championship Etchings, more booklets, NHL Glory. Outside of the continuity of Limited Logos, Honorable Numbers and such, this HAS to change. Oh skate blades? Nah, others have done this.
Aesthetics: I can't speak to this yet because the live cards always seem much nicer looking. Also we haven't seen all the subsets yet so I'll withhold judgement here.
Content: This is the BIGGIE. As Steve said, rookies drive this and on top of a weak rookie crop (or offerings due to exclusive signings) they will likely pull their usual horse**** of releasing cards from the last 3-4 Cup iterations in packs. Also will have to see how many "superstar" and 'veteran" signers they get to fill out the checklist, depth is key. it's been weak of late and a lot of redemptions on big guys they likely still owe money to for previous signings. I'm gonna go out on a limb (snicker) and say you're gonna take the paddle to the pooper on this one unless you break TONS of it and can balance out your hits.
Now, sit back fiends, wait a few weeks, and then you'll get your annual 4-5 day release of pack out images of the top 1% of cards and goaded into wasting the kids college funds.
Overall: Cup is for high end breakers and singles buyers, the average hobbyist should stay away from this dumpster fire.