What's laughable is the ROI. Let the big game dudes come take over hockey, it's great as it will start driving the market up. Also, they will back off wax REAL quick-like when they see there is really no comparable stable of players to chase compared to the other sports.
In the new products, you've got Gretzky, Crosby, McDavid, and Ovie and your flavor of the day/week/month/year rookies. Done.
The Cup usually has a couple banger subsets, Monumental Patches leading the way, and on occasion they throw a new one out there that grabs collectors. I've said it before, saying it again, TO ME the shields and property ofs are meh, and again, you have your RPAs /99.
The aforementioned 4 players and key graded rookies from Vezina-Roy era are the money. But there really is not much to see in CURRENT hockey card INVESTING outside of flipping current rookie year issues here and there.
Cup is going to be an eye opener for these folks breaking...........