I completely hear you.
While I respect Brian Price and I do believe the memorabilia in ITG's cards is authentic (as evidenced by my recent spending on UM product), how can we as collectors become completely secure in knowing this?
How do I know for sure that the stick piece on a Stick Rack or the patch on an Ultimate Emblem is actually game-used by the player depicted?
The back of ITG's cards are very similar to the backs of UD's. They both say "Congratulations". They both are signed by the President of the respective company.
The lack of integrity to the name on the back of UD's cards impacts the whole hobby, not just UD.
I am not sure how we can gain complete comfort, but if ITG is able to figure that out, they would be even further ahead than they already are in terms of the perception of authenticity of their product.
I am not calling out ITG. Nor am I comparing them to UD.
However, ITG, by circumstance is lumped in with UD (and other producers), within the hobby. Us collectors here on HI are among the most passionate in the world. We have met Brian in person, and interacted with him at shows. We know he is a collector like us. But as this hobby is not exactly thriving, how does the Muzz card impact the perception of the hobby as a whole by those outside the message board circles? And the whole includes ITG.
I see a great opportunity here for ITG.
Unfortunately for UD, it's probably too late.
I agree with you that this does impact the hobby as a whole, but I also feel this gives ITG a great opportunity.
To my knowledge, there has never been an incident with a non-authentic signature or piece of memorabilia surfacing on an ITG product.
Upper Deck has a track record of this happening, and the part that irritates me the most is the fact that it continues to happen. Personally, if Upper Deck was
my company I would have taken steps to make sure this sort of thing never happened again. The fact that it continues to happen across all brands of Upper Deck displays a company-wide lack of care to me, from the CEO on down. If the CEO cares so little about his name to have it attached over and over to things of this nature sends a message to all the other employees that this really isn't a big deal.
This brings me to the card backs. While the overall purpose of the card backs is the same, the two are nothing alike. Here is a comparison from 2007-08, the most recent I have in my collection:
ITG:
"You have received a Famous Fabrics First Overall card from Superlative Hockey by In The Game, Inc. On the front of this card is a piece of game-used Eric Lindros Philadelphia Flyers jersey."
Upper Deck:
You have received an Eric Lindros Game-Used trading card. On the front of this card are pieces of memorabilia that have been certified to us as having been used in an official NHL game. We hope you enjoy this piece of hockey history, as we continue to keep you as close as you can get!"
The differences here are striking. As an attorney, these two "certificates" have completely different significance. The Upper Deck certificate attempts to pass off any potential liability if the memorabilia is in fact not game-used. Furthermore, the construction of the Upper Deck certificate does not positively state that the memorabilia is even from the depicted player. Again, another attempt to deflect potential liability. ITG makes positive statements as to the authenticity and the player with no attempt to pass on the liability.
The simple fact here is this: ITG has more credibility. Collectors have never had a reason to distrust ITG. Upper Deck has lost a lot of credibility with me since the exclusive because they keep making big mistakes over and over and they always try to pass the blame on.
I also think there is a simple answer as to why this is the case. Dr. Price has a much more hands on approach to his business because he is a collector himself. He creates products that he is passionate about, and this attitude flows down throughout the organization.
Frankly, Upper Deck is a large enough company that they should be able to hire a dedicated person with independent knowledge of the sport's collectibles to oversee the acquisition of game used memorabilia and autographs. Maybe it takes more than one person for each sport, but are these salaries worth the reduction in negative outcomes in litigation? Perhaps.