What a read this thread is....I'd like to hit on a few points.
1. Exclusives suck. And they suck the most for the collectors. So while Leaf & UD continue to do this the only people suffering is the consumer, which is a shame.
2. I think I say this every time but regardless of whether you agree, disagree, or completely hate the Leaf folks, kudos to them for showing up on here, discussing, and taking the heat that they get.
3. An important point that was mentioned somewhere above I think by Richard: HARD SIGNED AUTOS.
This point is directed straight at BG/Gregg for you guys to potentially build from it. You guys want to make a statement with your exclusive guys (Patrick, Hischier, Eichel, etc.) give us some hard-signed content to collect, and good hard-signed content. I want to use the Eichel Rookie Year as an example. If I'm wrong in these below please let me know because I would love to know what else is there.
You signed Jack Eichel to an exclusive, and his auto'd rookie content was strictly in your products. The amount of hard-signed Eichel rookie content was IMO sub-par. As far as I can tell, these are the products containing Hard-Signed Eichel's from his rookie season:
Leaf Trinity
Leaf Q
Superlative
3 products, and Leaf Trinity has 2 different pictures of him for the hard signed content. Here's where we get a little sub-par:
Leaf Trinity is not a hockey product.
Leaf Q is also not a hockey product.
Leaf Trinity did have a few autos inserted into 15-16 Heroes & Prospects so I will give them 1/2 credit for that as a hockey product.
So essentially half of the Eichel Hard-Signed Autos from his rookie year were inserted into non-hockey products. So to pull them, you needed to purchase Baseball, or Multi-sport products.
Which leaves Superlative as the only stand alone hockey product he had hard-signed autos available in.
However, there were a total of 31 Eichel autos in the entire product. /25, /5, and 1/1. To my knowledge, he was pictured in his Boston University uniform for all of these cards.
Leaf Trinity: Pictured in Red Sox jersey (throwing first pitch) or his Pre-Season jersey (#41)
Leaf Q: Pictured in his Pre-Season jersey (#41)
Superlative: Pictured in BU jersey
So not only did you make it extremely hard to pull a hard-signed Eichel Rookie Auto from a hockey product, but not a single one of his hard-signed Rookie Autos have him pictured in his actual Buffalo Sabres #15 Uniform. I think that's a pretty big swing and a miss on the Rookie Auto stuff. I realize hard-signed content isn't the easiest to obtain, but when you sign a monster Exclusive like that, you should have at least a little more than I mentioned above, and at least 1 Rookie Auto of him in his actual uniform. I don't mind having BU cards, or promotional cards like the first-pitch stuff, but you couldn't throw in a hard signed #15 Sabres card at least once?
To compare, I think this is what he would have had if UD had the full reign of him for hard-signed auto RC's:
Champs AU RC
OPC Platinum AU RC
SP Authentic AU RC
Ultimate AU RC
Cup RAP
Premier RAP
I won't count Ice because he true RC is the /99, but there would have been hard-signed content there, and in UD Black. I'm not saying you need 8 hard-signed products, but more than 1-2 hockey products containing hard-signed content would be nice.
I was very upset & annoyed when I learned that you guys had signed Eichel, but I let it all cool down and decided to check out some Leaf stuff and wait for a nice hard-signed Eichel for myself to pick up, just to at least have one in the collection. Products came and came, and never did an appealing card stick out to me that I wanted to acquire with hard-signed content. I did end up acquiring a Leaf Trinity Jersey/Auto with him tossing the first pitch, mainly because a close friend in the hobby had it and it was an easy deal, just so I could have at least something hard-signed from his rookie year, but my point is the choices were slim pickings, and that was more frustrating than the exclusive itself.
If you take one thing away from this post, please use hard-signed content if you are going to use rookies as exclusives. People prefer hard-signed over stickers probably 99 times out of 100. It's tough, but it may help you out in the long run. And use better photographs. You have the exclusive deals on these guys, use their official NHL uniforms. Mixing in college, international, promo uniforms are cool, but your official content should trump all of that combined.
Thanks for reading,
Derrick